our blog

July 11, 2025

Is Your Website Helping or Hurting Your Business?

Not sure if your website is doing its job, or quietly sabotaging your business behind the scenes? This post walks you through exactly how to tell if your site is helping or hurting, with practical tips, a quick self-audit checklist, and real-world red flags to watch for. Whether you built it yourself or hired someone years ago, now’s a great time to take a step back and make sure your website is actually supporting your goals (and not just taking up space on the internet).

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March 3, 2025

Why DIY Website Builders Seem Easy But Might Be Hurting Your Business

DIY website builders may seem convenient and affordable, but they often limit your brand, SEO, functionality, and scalability—costing more time and money in the long run. For a site that truly supports your business growth, a custom-built website is the smarter investment.

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February 3, 2025

How to Tell if Your Website Is Outdated (And What to Do About It)

If your website looks outdated, loads slowly, isn’t mobile-friendly, or hasn’t been updated in years, it’s probably hurting your business. A modern, fast, user-friendly site isn’t just nice to have—it’s essential for building trust, improving SEO, and converting visitors into customers.

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January 5, 2025

Effective Calls to Action: How to Boost Site Engagement and Conversions

A strong Call to Action (CTA) guides visitors toward meaningful actions—like booking, buying, or subscribing—and is essential for turning traffic into results. Clear, well-placed, and action-oriented CTAs boost conversions, build trust, and make your website actually work for your business.

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December 15, 2024

The Importance of User Experience in Website Design

Good UX (User Experience) makes your website easy, intuitive, and enjoyable to use—improving first impressions, boosting conversions, and even helping with SEO. At Sandstone Creative, UX is baked into every project through research, thoughtful structure, and real-world testing—because a beautiful site is only valuable if it actually works for your users.

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December 8, 2024

Introducing Sandstone Creative: Web Design with a Purpose

Sandstone Creative is a one-person web design and development studio led by Niki, focused on building purposeful, high-performing websites that combine style, strategy, and function. With a background in coding and a love for creativity, Niki brings personalized attention and intentional design to every project—helping businesses stand out with websites that actually work.

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December 1, 2024

Custom Web Design vs. DIY Platforms: What's Best for Your Business?

DIY website builders like Wix and Squarespace are quick and affordable but come with limitations in scalability, customization, and SEO. Custom web design costs more upfront but delivers long-term value through tailored design, performance, and flexibility that grows with your business.

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November 4, 2024

Why Your Website Needs Regular Maintenance and Care

Websites need regular maintenance to stay secure, fast, functional, and visible online. Without it, they become outdated, vulnerable, and ineffective—hurting both SEO and customer trust.

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November 24, 2024

SEO Basics: How to Make Your Website Visible Online

You’ve built a great website, but no one’s finding it? That’s where SEO (Search Engine Optimization) comes in—it helps search engines like Google understand and rank your site so potential customers can actually find you.

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