Website Redesign
oxcart dreams
Oxcart Dreams creates stunning copper and steel pieces by hand—but their original website didn't reflect the craftsmanship or drive results. We gave it a fresh, strategic overhaul with a cleaner design, stronger calls to action, and a clearer path to purchase. The result? A website that finally pulls its weight.
The Problem
A Beautiful Brand Lost in the Dark
Oxcart Dreams had a website, but it wasn't working for them. In three years, they hadn't seen a single sale from it. The design was dark and cluttered, and the path to purchase — or even reach out — wasn't clear. Their stunning, one-of-a-kind pieces weren't getting the attention they deserved, and their site wasn't doing justice to the artistry behind the brand.
The Solution
Brighter Design, Smarter Strategy
We gave the site a full visual and strategic overhaul. Starting with the design, we moved away from a black background and brought in bright, clean visuals that let the products breathe. The entire site was rebuilt to feel more open, modern, and aligned with the quality of their work.
But design was just the beginning. We restructured the site flow to make it easier for users to explore the collection and understand the commission process. The call to action was clear: get in touch for a custom piece. That message was reinforced throughout the site with thoughtful copy, intentional layout, and a much clearer user journey.
" We have been and continue to be more than pleased and impressed with Niki's skill and professionalism as she designed our website. She thoughtfully listened to our ideas and then made suggestions to improve them. She always did the research to best present our business to the public. She not only saw what our business is and where we wanted it to grow, but also saw who we are as people, our lives, our family, and how that made an impact professionally. The website she created is beautiful and we look forward to working with her in the future! "
Elton & Jennifer, Oxcart Dreams
The Results
From No Sales to New Interest
Oxcart Dreams now has a site that works as hard as they do — one that feels as handcrafted and intentional as their pieces. It invites potential customers in, builds trust, and makes it easy to inquire or purchase. After years of silence, their site is finally set up to convert browsers into buyers.
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