Oxcart Dreams is is a husband-and-wife artisan duo creating hand-forged copper and steel goods for the home and garden. Every piece is shaped with intention, built to last, and inspired by tradition. From garden bells to decorative hooks, their work celebrates craftsmanship, function, and beauty.
Create a custom website that reflects the craftsmanship and personality behind the brand
Improve navigation and user experience to guide visitors toward purchasing or booking workshops
Develop clear content pathways for collections, commissions, and events
Build an easy-to-manage backend for future product uploads and updates
Highlight the handmade nature of the work without feeling overly rustic or dated
Oxcart Dreams had an existing Squarespace site, but it wasn’t doing their work justice. The layout was limiting, the navigation felt scattered, and it wasn’t built to grow with their evolving needs. In this first phase, we mapped out a new content structure to support both the online shop and their growing workshop/event presence. A big focus was on shaping a user flow that could guide visitors through collections, commissions, and in-person events while helping the brand tell its story more clearly.
The design phase focused on pairing earthy, grounded visuals with refined typography and layout. We pulled visual inspiration from their natural materials, copper patina, raw steel, aged wood, while keeping the site clean and modern. Each section was designed to give their work room to shine, supported by clear calls to action. From mood board to final design, every detail was shaped to reflect the brand’s handmade ethos and quiet confidence.
The final site blends craftsmanship and clarity. Visitors can browse curated collections, request commissions, or sign up for hands-on workshops, all with ease. We built custom layouts for product categories, streamlined the workshop booking process, and integrated backend tools to keep management simple. The result is a site that looks like Oxcart Dreams and works like a dream.
If your website isn't doing your brand justice or driving results, let's change that. We'll build you a custom solution that works.